If you’ve been reading my blog posts or watching my videos for any period of time, you likely know that I’m a BIG advocate of getting ultra niched and launching a signature service.
I’ve written a few articles on the matter including:
And yet, I can hear your thoughts spinning in your head as you read this. You’re wondering, “But can I create a signature service in MY industry?!”
There are 3 reasons people don’t create signature services:
You work in an established industry (think lawyers, virtual assistants, photographers, web designers) and can’t see how you can create a signature service that’s different from what all the other people are doing.
You’re multi-passionate and you’re terrified that you can’t stick with one thing forever. You resist niching like the plague.
You resist creating a signature service because all of your clients are unique and you can’t imagine forcing all of them to fit into one box. How can you possibly have a one-size-fits-all solution?!
Click play to hear how I would coach you through each and every one of these blocks to creating a signature service:
Did you know that I experienced all three of these excuses before finally admitting that creating a signature service is the way to go?
As a copywriter, I struggled with the fact that all of the copywriters offer more or less the same services. I thought that I also had to offer website copywriting services (so I did). As a result, I wound up competing on price with other copywriters. I refused to play that game.
As a person, I am multi-passionate. I have French degree, inhale psychology books like air, love to travel, and would even like to write fiction books one day. For a long time I tried to find a way to mix all of these things together into the perfect potion of “Courtney” The thing is, my clients don’t care about my passions, they care about the results that my services provide. Your business isn’t supposed to be a perfect potion of everything that is you. Please, for the love of god, do not force your business to fulfill your entire life’s purpose. It’s not possible.
As an entrepreneur, I was young and inexperienced. I started my business when I was 23-years-old. I had zero professional experience writing website copy before becoming a copywriter. It took me a while to figure out what I liked to do, what I was good at, and where I thought I could be the most helpful. In that way, the experimentation was important. Once I figure it out, however, it became vital for me to establish a signature service.
Over the years I’ve learned that having a signature service is THE ONLY WAY to claim your territory in a crowded marketplace.
After two years fighting for copywriting clients and never knowing if I’d have enough money to pay rent, I decided to specialize in writing sales pages.
Within weeks of declaring this niche, I started booking out clients. Soon, I was able to raise the prices on my signature service, Sales Page CPR, before creating a productized version of the service (The Sales Page Kit).
I truly believe that you can do this in any industry.
For example, in my online program, Yay for Clients, my students have created and booked out signature services doing things like:
Web Design Industry: Meghan is helping entrepreneurs create gorgeous + high converting Squarespace websites
Web Design Industry: Liz White is designing sales pages and other beautiful graphics for digital launches on Squarespace.
Finance Industry: Iyanna is teaching entrepreneurs how to be their own bookkeepers and take control of their finances.
Biz Management Industry: Kathleen is an operations super star who is helping digital businesses execute projects and launches.
Biz Management Industry: Melissa is documenting and creating key systems for business owners
Health Coaching Industry: Staci is working with women who live abroad in countries with limited resources
Skincare Industry: Orly is showing women how to get clear skin from the inside out
It all comes down to this: There are hundreds of things that I (and others) wish existed but don’t. You can either continue doing the same thing that everyone else in your industry is doing, or you can discover one of the many problems that are not being sufficiently solved and solve it for a profit.
How many clients do you need to hit your revenue goal?
Grab your free Client Capacity + Pricing calculator to find out exactly what to charge, how many clients you need, and how many hours you need to work per week.
Welcome to my world of practical, fun, simple, no-nonsense business strategies to help you get more clients and create more freedom.
Welcome to my world of practical, fun, simple, no-nonsense business strategies to help you get more clients and create more freedom.
Choose your own adventure to get started!
May i recommend...
This is THE MAP showing you exactly what steps you need to take to go from feast + famine to booking consistent clients. It’s easier than you think. Print it out, put it on your desk, and use it to assess your current services.
Quiz: Which service-based superhero are you?
The Get More Clients Method Blueprint
Add 100K of revenue to your business!
Take this short quiz so that I can personally recommend the exact next steps that you should take strategy-wise to increase your income, book more clients, and create more freedom from your business.
Find out how my 12-month coaching program, Yay for 100K can help you turn your signature service into a signature program.