There’s one big strategy that differentiates newbie business owners from the super successful entrepreneurs you see online: email marketing.

You’ve probably heard that “the money is in the list” and that you should be sending emails to your list on a regular basis.

Still, I see way too many business owners slacking in this department… and their bottom line is suffering for it.

Here’s the truth:

Super successful entrepreneurs are constantly emailing their lists. Newbie entrepreneurs never (or rarely) email their lists.

In today’s video I’m going to help you get over your fear of email marketing as well as give you the 4 essential elements you need to include in all of your emails:

 

 

Here is a mantra I want you to keep in mind as you write your next email autoresponders for your business:

It is my responsibility as a business owner to deliver value to the people who have asked for it by signing up for my list. http://ow.ly/UhCOi  

Do like Coco Chanel and remove one thing from your email before clicking “send”! http://ow.ly/UhCOi  via @CourtRJ 

 

Are you ready to write your next email? These are the 4 elements of emails that get opened, read, and clicked!

 

 

1. Write to one person – your muse! Every email should read like a personal email. Obviously we all know that you’re inserting special code to add the “first name”, but it doesn’t matter. I want your email to feel like it’s written to me.

2. Share a story. Humans (that’s you!) are hardwired storytellers. Don’t worry! You don’t need to take a college-level writing class to learn story telling (I sure as hell didn’t!). Every time you write a new email, ask yourself, “What’s a personal story or anecdote could I share here to illustrate my point?”

3. One purpose per email. Each email has one specific purpose. Before you write the email, ask yourself — what is the goal of this email?

4. Craft a subject line you’d want to open. People are always searching for “tried and true formulas” for email subject lines. But honestly? I don’t use formulas! Instead, I pay attention to the emails in my inbox that make me click. Then I ask myself, “What is it about this email that caught my attention?”

 

Tell me in a comment below: What do you find most frustrating about writing marketing emails?