Here are your 6 easy peasy self-branding action steps:
1. Stick to a color palette. Branders will hate that I started talking about colors first, but I think it’s really true that color is one of the first indicators of a brand.
2. Be consistent with your graphics + images. Always use the same filter(s) on instagram or the same shapes in your marketing graphics.
3. Be YOU. Put your personality all over your brand. It will make it MUCH EASIER to be consistent if your brand is your authentic self.
4. If you do business cards, have a business card that makes a WOW first impression. I got mine at Moo.com.
5. Come up with a catch phrase or name things really specifically in your business. Give your tribe a name (like Hilary Rushford’s Dean Street Bettys, Denise Duffield Thomas’ Lucky Bees, or you, the rule breakers!). I have a resource called The Name Your Shit Kit that can totally help you with this, which will be available in September 2015!
6. Get known for one thing. People really resist this, and it’s probably the most important tip. You can always integrate your other passions into your business, but if your topic is dog training, 80% of your content should be about dog training (even if loosely). You’ll be amazed at how you can tie your topic into other topics to combine your passions!
Did you love today’s video? Share it with your friends!
How many clients do you need to hit your revenue goal?
Grab your free Client Capacity + Pricing calculator to find out exactly what to charge, how many clients you need, and how many hours you need to work per week.
Welcome to my world of practical, fun, simple, no-nonsense business strategies to help you get more clients and create more freedom.
Welcome to my world of practical, fun, simple, no-nonsense business strategies to help you get more clients and create more freedom.
Choose your own adventure to get started!
May i recommend...
This is THE MAP showing you exactly what steps you need to take to go from feast + famine to booking consistent clients. It’s easier than you think. Print it out, put it on your desk, and use it to assess your current services.
Quiz: Which service-based superhero are you?
The Get More Clients Method Blueprint
Add 100K of revenue to your business!
Take this short quiz so that I can personally recommend the exact next steps that you should take strategy-wise to increase your income, book more clients, and create more freedom from your business.
Find out how my 12-month coaching program, Yay for 100K can help you turn your signature service into a signature program.