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In today’s episode, we are talking about your launch mindset – what comes up when you launch your online course. In last week’s episode, we covered your launch strategy checklist. Everyone loves a checklist! You want something that will show you the strategy and exactly how to implement it.

But here’s what happens: You have the strategy and the step-by-step plan, but you’re still struggling in your business. And then the questions start coming: “What am I doing wrong?” “Am I cut out for this?” What’s really going on is some deeper level psychology about what’s truly holding you back.

And that’s why we need to talk about your launch mindset.

Today we’re discussing the journey that your mind will go on when you are going through a launch. And trust me, everyone goes through this, even our Yay for 100K clients. I will be discussing the three biggest fears that show up for our clients, why those fears are showing up and how to address them.

If this sounds like something you need help with, stick around and make sure to save this episode as a guide to help you when you are going through your next launch.

In today’s episode, we’re specifically covering:

• The six mental stages of launching
  • Wave of excitement
  • Reality check
  • Valley of shiny objects
  • Determination
  • Cart open craziness
  • What just happened?
• Addressing where you are now in your business
• The three big fears that pop up during launches
  • Fear of having too many students
  • Fear of getting refund requests
  • Fear of not getting sales
• How to fake it till you make it
• Not letting yourself give up
• Why you need to look at the long-term over the short-term
• How your psychological mindset will throw you off when you launch
• Why you need to set reasonable expectations

In next week’s episode, we will be discussing the specific numbers you need to hit to reach your launch revenue goal. Be sure to tune in to that episode!