How Offering 100 Free Coaching Calls Changed My Business Forever
Psst! Rather listen instead? Click play to listen to the podcast version of this blog post:
Two years ago, I did something bold: I offered 100 free coaching calls in a single month.
It wasn’t just an experiment—it was a turning point for my business.
This strategy not only generated over $50,000 in sales but also taught me a game-changing way to attract and book clients, especially in a saturated market.
This was the IG Reel where I announced my wild + crazy idea:
Now, I’m sharing everything I learned with you in my upcoming Free Mini Service Challenge (happening December 2–6). Click here to learn more and register!
If you’re ready to book more clients and build serious momentum in your business, this challenge is for you.
But first, let me take you behind the scenes of my 100 free calls experiment—because the lessons I learned are exactly what I’ll teach you in the challenge!
Why did I offer 100 free coaching calls?!
In October 2022, I had just returned to work full force after maternity leave.
My main offer at the time was Yay for 100K, a $10,000 coaching program for established service providers. But as I reconnected with my audience, I kept hearing the same thing:
“I just need to book a few clients first, and then I’ll enroll.”
I knew that my go-to strategies for getting clients weren’t working as well anymore. I needed to think outside of the box.
This feedback gave me an idea:
What if I created a smaller offer to help service providers consistently book clients before graduating to my high-ticket program?
Before I created anything, though, I needed to test my theory—and that’s how the 100 free coaching calls came to life.
Fast forward to today, and this experiment directly inspired the strategy I’ll be teaching in the Free Mini Service Challenge.
Here’s an overview of how the Free Mini Service strategy works!
Ok here’s the sad part 😅
At first, no one booked free calls with me. (It hurt my ego!)
I thought offering free calls would be easy.
I sent an email that said, “Hey, want a free consult? Let’s talk about booking clients or launching your course.”
No one booked. Not a single person.
Looking back, it’s no surprise.
My offer wasn’t clear, there was no hook, and I hadn’t positioned the calls as valuable. It was humbling—but also a huge learning moment.
I was essentially offering “pick my brain” calls (<– these don’t work!)
I was being lazy.
I needed to take my own medicine!
IMPORTANT LESSON: When I rebranded the calls as 100K Roadmap Calls (designed to help service providers map out their path to six figures), everything changed.
And this is exactly what we’ll do together in the Free Mini Service Challenge. I’ll show you how to position your free mini service as something irresistible to your ideal clients—so you never hear crickets again.
Then I took my own advice and it led to my biggest launch ever.
Here’s what I did to turn my 100 free calls into paying clients:
- Clear Positioning: I rebranded the calls as 100K Roadmap Calls with a specific outcome—helping service providers map their path to earning $100,000.
- Sales Page Magic: I treated these free calls like a high-value offer, creating a sales page that positioned them as $500/hour calls.
- Daily Promotion: I talked about the calls every day on Instagram and email. Consistency was key!
- Gamification: I tracked bookings visually (hello, spreadsheets!) and celebrated each one to keep myself motivated.
- Prepping Participants: I required everyone to watch a free training before the call to make the session more productive.
I’m going to tell you exactly how to do all of this during The Free Mini Service Challenge.
For example, I had a full-blown sales page for these free calls. Here’s what it looked like:
(When you join the Free Mini Service Challenge you’ll get the template for this page!)
This strategy worked so well that more than half the participants asked how they could work with me further.
YES, you read that right!
And that’s where the brand new version of Yay for Clients—my signature course for booking out your business—was born.
Free Mini Services lead to full price clients. Here’s why:
I need to be very clear:
Offering a Free Mini Service is NOT working for free—it’s a strategic marketing move.
And it’s the best marketing you can do to get clients.
Here’s why it’s so effective:
- Builds Trust: Personalized interactions create trust faster than any ad or social media post.
- Validates Your Offer: You can test your ideas and refine them based on real client feedback.
- Generates Leads: People who benefit from your free mini service are more likely to invest in your paid offers.
The Free Mini Service bridges the gap between where your target clients are now and where they need to be to say yes to working with you at full price:
And here’s the best part: You don’t need to offer 100 calls like I did. In the Free Mini Service Challenge, I’ll show you how to create a simple mini service (just 10 sessions is enough!) that attracts your dream clients and sets you up for success in 2025.
Ready to try your own Free Mini Service to get clients? Join the challenge!
From December 2–6, I’ll guide you through a step-by-step process to:
✅ Design a free mini service that feels easy to deliver but super valuable to your audience.
✅ Market it effectively so you can start booking clients immediately.
✅ Use this strategy to create momentum in your business and lead to paid offers.
By the end of the challenge, you’ll have everything you need to:
- Attract your ideal clients.
- Build trust and relationships.
- Turn a free mini service into a booked-out business for 2025.
Click here to join the Free Mini Service Challenge now!
How This Strategy Can Work for You
Offering 100 free coaching calls changed the trajectory of my business. It taught me how to connect with my audience on a deeper level, validate my offers, and create systems that generate consistent leads and sales.
And now, I want to help you do the same.
JOIN US! Whether you’re just starting out or looking to regain momentum in your business, the Free Mini Service Challenge will give you the tools and confidence to take action.
Let’s make 2025 the year you book more clients, grow your income, and create a business you love.
Join the Free Mini Service Challenge today!
Let’s Do This Together!
The first step to creating the business you want is taking action. Join me for five days of clarity, strategy, and results in the Free Mini Service Challenge.
