Does it feel like time is flying by, but your client roster isn’t filling up the way you hoped? If you’re ready to book out your services, I’ve got a proven strategy that can help: the Free Mini Service Challenge. It’s simple, effective, and works even if you don’t have a huge social media following or email list.

Why the Free Mini Service Strategy Works

The Free Mini Service isn’t just a “give away your time for free” strategy. It’s a brilliant marketing approach that:

1. Provides value to your ideal clients: You help them solve a specific problem in a way that positions you as the go-to expert.
2. Warms up leads: By spending time with potential clients, you build trust and connection, making them far more likely to hire you.
3. Conducts market research: Listening to your clients during these calls helps you refine your messaging, understand their pain points, and create offers they actually want.

Best of all, this process is personal, intentional, and incredibly effective.

A 4-Week Plan to Book Out Your Services

Week 1: Get Set Up

Your first week is all about preparation and laying the groundwork for success. Here’s what you’ll do:

1. Establish Your Signature Service: Identify your ideal client, the problem you solve, and the transformation your service provides. This will ensure your Free Mini Service aligns with your overall business goals.
2. Create Your Free Mini Service: Don’t overcomplicate this! The Free Mini Service Challenge includes templates and step-by-step instructions to help you create a plug-and-play offer that leads directly to your paid services.
3. Start Promoting: By midweek, begin promoting your Free Mini Service to your audience. Use email, social media, and direct outreach to let people know you’re offering something valuable—for free!

 

Week 2: Promote, Promote, Promote

Promotion is the name of the game in Week 2. The goal? Book as many Free Mini Service calls as you can. Here are three ways to do it:

1. One-on-One Outreach: Personally message people in your network who might benefit from your service or know someone who would. Be genuine, and don’t overthink it—just start conversations.
2. Email Marketing: If you have an email list, use it! The Free Mini Service Challenge provides email templates to help you craft messages that get people to book.
3. Social Media: Post about your Free Mini Service across your social media platforms. Use posts, carousels, stories, and reels to spread the word and drive bookings.

Pro Tip: Dedicate at least two weeks to promoting your Free Mini Service. This gives you time to adjust your messaging, reach more people, and fill your calendar with calls.

 

Week 3: Host Your Free Mini Service Calls

This is where the magic happens. By Week 3, you should have calls booked with potential clients, and now it’s time to deliver.

1. Follow a Proven Framework: During your calls, focus on listening to your client’s needs and showcasing your expertise. The Free Mini Service Challenge includes a detailed call flow template to help you stay on track.
2. Deliver Value: Help your clients solve a small, specific problem. This builds trust and demonstrates your ability to get results.
3. Lay the Groundwork for Upsells: Without being pushy, show clients how your paid services can take their results even further. Many clients will naturally ask how they can work with you—that’s the power of this strategy.

Bonus Tip: The Free Mini Service Challenge also includes a “five-minute video” framework that you send to clients before their call. This short video introduces your process, builds trust, and primes them to see the value of working with you.

 

Week 4: Upsell to Your Signature Service

By now, you’ve had several successful Free Mini Service calls and built strong connections with potential clients. It’s time to invite them to take the next step:

1. Offer a Paid Mini Service or Signature Service: Depending on where your clients are in their journey, you can upsell them to a smaller paid offer (e.g., a VIP day) or your full signature service.
2. Leverage What You’ve Learned: Use the insights from your calls to refine your messaging and tailor your offers to what your clients truly need.
3. Follow Up: Send personalized follow-up emails to clients who expressed interest in working with you. These touch points often result in conversions.

 

Why You Need the Free Mini Service Challenge!

If you’re ready to take this challenge seriously, the Free Mini Service Challenge is your ultimate guide. Here’s what you get:

• Step-by-step lessons to create, promote, and deliver your Free Mini Service.
• Templates for emails, social media posts, and call scripts.
• Access to the bonus “five-minute video” framework to pre-sell your services.
• Lifetime access to the training so you can use this strategy again and again.