What happens when your services are so custom, so personal, and so infused with your magic… that you don’t know how to simplify them?
If you’ve ever said “my process is too unique to be streamlined,” this one’s for you.
In this episode of the Yay for Business Podcast, I’m chatting with Miranda from Moonstone Creative—a brand and web designer who infuses astrology (yes, like your literal birth chart) into her brand development process.
When we first started working together, Miranda was in that familiar creative spiral:
✨ Constantly reinventing the wheel for every client
✨ Struggling to clearly articulate her offer
✨ Undercharging for the depth of her work
✨ And feeling overwhelmed by the idea of “productizing” something so custom
Sound familiar?
But instead of forcing herself into a one-size-fits-all offer structure, Miranda did something BRILLIANT:
She turned her unique process into a three-tiered product suite that starts with the magic—a fully custom Brand Star Chart based on your astrology—and naturally guides clients into higher-ticket offers from there.
In this conversation, Miranda walks us through exactly how she did it—from breaking the perfectionism cycle to launching the damn thing.
The surprising way astrology made her a more effective (and more booked!) brand designer
How she created a “starter service” that filters dream clients into her ecosystem
Why she ditched templates and embraced intuition without sacrificing profit
The mindset shifts that helped her stop tweaking and start selling
The structure of her signature service suite and how it supports her creative flow
If you’ve been overdelivering, undercharging, or just feeling like your service doesn’t “fit” into a neat little box—this episode will change how you think about your offers.
Miranda proves that your uniqueness isn’t something to tame—it’s something to structure.
Your work can feel like magic and be easy to sell.
You can ditch templates and make consistent income.
You can be wildly creative and build a business that works for you.
If Miranda’s story lit a fire in you, it might be time to build your own simplified, strategic, soul-aligned service suite. That’s exactly what we do inside Yay for Clients.
We’ll help you design a client journey that feels good, sells naturally, and doesn’t steal your energy.
📦 Learn more and join us here: https://courtneychaal.com/yay-for-clients
Website: https://moonstonecreative.co
Want more episodes like this?
Subscribe to the Yay for Business podcast on Apple Podcasts, Spotify, or wherever you tune in. And don’t forget to leave a review if you loved this episode—those make my day! 😍
© Courtney Chaal 2024
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