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Goal setting is a hot topic this time of year! I love planning and it has been a part of my business for the last 10 years. But traditional planning methods frustrate me. There is a lot I hate about the goal setting we’re “supposed” to do in our businesses.

Setting giant, wild (and sometimes unrealistic) goals is an exciting exercise for our brains. I call these Unicorn Goals; I love visualizing what it looks like to smash these insane goals. However, I use Unicorn Goals to fuel my creativity and excitement about my business. They are not set-in-stone markers of my success.

Many business owners and entrepreneurs make the mistake of thinking their Unicorn Goals are the same as their realistic goals. It’s important to have both magical and realistic goals as you plan out the next year of your business.

Dive into this episode where I share why traditional planning doesn’t work for me (and why it might not be working for you!), as well as my Anti-Planning strategy that you can use for your business going into 2022!

In today’s episode, we’re specifically covering:

• Why I dislike traditional planning and goal setting
• The problem with setting a goal without making a plan
• Toxic positivity in planning
• The difference between realistic goals and unicorn goals
• The breakdown of where your revenue is going to come from
• How to calculate your revenue numbers
• How to hit your targets
• Why you need to refine your marketing and sales process