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Are you on the rollercoaster ride of never knowing where your next client will come from?
Before we dive into the 8 things you can do to get the eff off of that rollercoaster, I want you to know that I truly, honestly, seriously understand how you feel.
When I started my business in 2012 I more or less dove head-first into entrepreneurship with no financial security blanket (something Iâm now thinking wasnât the greatest plan).
I had no idea how hard it was going to be to get my little, rebellious business off the ground. And even though I managed to hit my $2,000 per month goal after one year (which seemed like SO MUCH MONEY back then), it was taking every ounce of energy I had in my body to make it happen.
These days, I offer one service: Sales Page CPR, which is regularly booked out 6-8 weeks in advance.
It’s not a fluke. You can totally book yourself out too!
The best part is that I rarely have to go looking for clients. Actually, I never go looking for clients. Instead, I have systems in place to make sure that the clients come to me.
Click âplayâ on todayâs video to find out the 8 things I do to attract new clients on the regular (and donât forget to get the action sheet below the video):
#3 – If youâre creating a brand new offer, get a couple of beta testers.
I hate the word âbetaâ (sounds so Silicon Valley-ish) but hereâs the stone-cold truth: the best way to crack into a new industry is to get some test clients and try out your services on them before you launch.
To do this the right way, youâll want to hand pluck 2-3 people who are exactly the kind of people you want to work with.
Contact these people directly and tell them, âHey there! Iâm creating a brand new service to help people like you to do this really awesome thing. Iâd love to work with you in exchange for your feedback. Hereâs the catch: I want you to treat this service as though you paid $X for it so that you can get the results you want and I can test my awesome systems. What do you say?â
#4 – Deliver the pants off of your service every single time.
Wanna know how to blow peopleâs minds? Do what you say youâre gonna do.
Thatâs it! Thatâs all you have to do in order to wow your clients. Just do what you say youâre gonna do. If you do that, they will give you a recommendation.
Iâll do you one better:
Do you want to know how to make your clients fall in love with you and recommend you to all of their friends?
Do what you say youâre gonna do and a liiiiitle bit more.
You donât need to deliver the kitchen sink. You donât need to become their personal servant. All you have to do is that *one* extra thing. Send them a gift. Deliver the final project a day early. Offer a bonus call.
#5 – Systematize getting feedback and testimonials.
Oh gosh — are you terrified to hear what your clients really think of you?
Too bad! Thatâs part of being in business. (Sorry, no sympathy from me).
Set up a basic form using TypeForm (my fave) and ask simple questions like, âWhat do you think would be a really awesome additional feature to this service?â and âBe honest: tell me one (or more!) thing(s) that you think I could improve onâ.
Then, outsource this step to your Virtual Assistant or another team member. Have them follow up with your clients to fill out the form. Make sure it happens every. Single. Time.
Want to know how to turn feedback into KILLER testimonials? Grab yoâself a copy of Get Great Testimonials. In it, I give you the exact process Iâve been using for years to get testimonials from an Emmy Award winner, about 80% of my past clients, and even for products.
#6 – Offer a lilâ somethinâ somethinâ special to your VIP clients.
I have a super secret VIP program for all of my past Sales Page CPR clients (as in, they get a lifetime $250 coupon for any future Sales Page CPRs⌠which is pretty handy!)
You can create a âsecret menuâ or just add some perks for past clients who decide to work with you again. People love feeling special. Going the extra inch works.
Repeat clients are the best kind of clients because (a) you already know them and (b) they already know you, which makes the whole starting a project thing a lot easier. (Thatâs why itâs worthwhile to offer them a discount.)
#7 – Launch a quick-to-market service.
Dude: You donât need to crawl into a cave for 6 months to develop your world-shattering signature service.
Why donât you come on up for air and develop something super quick + easy that you can launch in, say⌠3 hours or less?
Every summer I launch a âPop upâ service. I like to test ideas for services by creating the âminimally viable productâ and then sending a few emails to let people know that they have one week to sign up before the service goes away.
If youâre chin deep in creation mode for the service to end all services, I recommend getting something like this out there ASAP. A business ainât a business if it ainât makinâ no money, honey.
#8 – Make room for more clients!
You say you want more clients, but do you actually have space for them?
Does the thought of taking on a new client make you feel stressed?
Itâs time to upgrade your systems. Create folders for the new clients, add the booking slots to your calendar, create an âoperations manualâ of the step-by-step process of doing your sales call, onboarding the new client, getting paid, and delivering on your promise.
You can do this!
xo,
Courtney
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