The entire purpose of writing copy is to get the reader to take action.

Most of the time, on the internet, the action you want people to take is to click a specific button.

This could be the “Sign me up!” button on your webinar registration page, the “Send my cheat sheet” button on your website header, or the “Enroll now!” button on your sales page.

That button, my friend, is called the “Call to Action” and it’s the entire purpose of the page.

Click “play” to find out how to write compelling copy for your CTA buttons:

 

The “call to action” is literally the whole purpose of your copy. Don’t get lazy with the button! @CourtRJ http://ow.ly/10jcxh 

DOWNLOAD THE 10 BEST CTA’S ACTION SHEET HERE

 

#1 Before you write a word, ask yourself, “What is the purpose of this page?”

In other words, what are you trying to get people to do?

If you’re writing a sales page, the purpose of your page could be:

• To apply
• To schedule a call
• To purchase / enroll

If you’re writing a landing page, the purpose of the page is to get people to register or opt-in (they both mean the same thing… that the viewer is giving you their name and email address in exchange for your free offer).

#2 Write the Call to Action button copy:

• Focus the copy on what the person is getting, not what they’re giving. For example, never write “buy now” on a CTA button. Instead, use something like, “enroll now” or “get my copy!”

• Write the copy in the first person. It’s a good rule of thumb to write the copy from the reader’s point of view. For example, “Save my spot!” is better than “Save your spot!”

#3 Download this week’s action sheet for a list of 10 CTA examples:

 

 

 

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