You know those people who are constantly pumping out great content every single week?

I mean, you know that dripping out consistent content whether it’s a blog post, video, podcast, or a combination of things, but how do you make sure that it gets done and published every single week forever and ever?

Before I spill the secret, there are a couple of things you need to know:

1. Consistent content is one of the greatest investments you can make. Having an arsenal of posts will help you get found in search, position yourself as an expert, and nurture your relationship with your tribe which eventually turns into more sales.
2. Every piece of content must give value to your readers, watchers, listeners. The best place to start is with simple “how to” topics. Steer clear of personal stories and anecdotes unless they are supporting the lesson.

So what’s the secret to creating consistent content? The secret is BATCHING.

In other words, you should not be writing a blog post every single week, but planning your content way in advance. There are a few reasons why batching is so powerful:

#1 – Get more done in less time. Batching forces you to break your process down into steps so that you can maximize your focus. Rather than filming a blog post every week, I film 3-5 at a time so that I only have to get ready and set up the gear one time.

#2 – Create more space for your other business responsibilities. There is nothing more frustrating than having to come up with a blog post every single week. When I used this method in the past I would always get frustrated and give up thinking, “I’ll do a post next week. No one will notice.”

Here’s how to use batching to get a month’s worth of content created at once:

1. Block off time. Personally, when creating new video content I block off Monday for outlining topics, Tuesday for writing the “scripts”, and Wednesday for filming and editing. This means that I need to block off several hours each day to get it done.
2. Break down your process. For example you could use the same method that I use by assigning a certain part of the writing process to each day. On Monday, I will pick topics for four videos and on Tuesday I will write the scripts for each of those videos and on Wednesday I will film and edit each of those four videos.

Here’s what a sample process might look like:

• • • Pick + schedule topics
    • Outline bullet points
    • Flesh out the content
    • Edit
    • Publish

3. Outsource for accountability. The two things that help me to stay accountable to my Thursday publishing schedule for the past few years are (a) promising you, my audience, that there will be a new video every Thursday and (b) being accountable to my team to get my portion of the content done so that they can publish it.

I’d love to hear in a comment below Which part of the content creation process is the biggest roadblock for you? Is it picking your topics, outlining, writing, or something else?