In last week’s video I shared 3 affirmations for cultivating a positive and profitable email marketing mindset. If you haven’t seen that video and you feel a bit nervous at the thought of sending marketing emails, I highly suggest clicking here to go watch that one first (I’ll wait!).

*** Waiting while you watch last week’s video first ***

Today, I want to share with you the nuts and bolts of how to actually create a successful email sequence for a launch.

As a template, I’m going to share with you the basic flow of every email launch sequence that I use.

You’ll want to download the action sheet here before diving into the video so that you can follow along as I go over the sequence.

This is an email marketing sequence template that you can use whenever you are doing a limited-time launch on one of your offers.

(Hint: The same principles will apply if you’re doing an evergreen promo or a different type of promo. Take what you can use and leave out the rest!)

Cool, huh? Alright, let’s dive in… (you might want to grab some hot cocoa because this is a pretty meaty training!)

 

Steal this email marketing sequence from @CourtRJ >> http://ow.ly/Za5lM  

 

Plan your email marketing in 3 steps:

#1 – Schedule your “cart open” and “cart close” dates. Down to the minute! Your cart normally opens the day that your free training ends if you’re doing a “proper” launch.

#2 – Pick days to send email. For my own business, I normally plan on sending an email every other day (if the cart is open for 2 weeks) except for the last 48 hours when I’ll send multiple emails. Most people buy at the last minute.

#3 – Use a logical sequence. My friend, I’ve watched, observed, executed, and drooled over dozens and dozens of launches. The queens who are doing it better than anyone else are using the same general flow / framework.

#4 – Always send people to your sales page. If you need help writing a sales page, you can use the Sales Page Kit (this will help you create content to use in your emails, too). Every email needs to have at least 2 links to your sales page.

Base your email launch sequence on these 6 core emails:

Email #1 – Unveil the offer

• In this email, the goal is to build the
  bridge between the free content the reader has just consumed and the offer that you are now promoting. (There should be a VERY clear link between the two!)

Email #2 – Give the details

• Now that the person is aware of your offer, it’s time to make sure that they have all of the details. Think of this email as the “mini sales page”. You can literally steal sections right off of your sales page to send in your marketing.

Email #3 – Share testimonials and case studies

• If you’ve got ‘em, flaunt ‘em! Don’t be afraid to ask for testimonials or to approach some of your best clients for more in-depth case studies (you can even ask them to write an email for you!). Social proof always helps.

Email #4 – Go deep with your big WHY

• These are always my BEST, most impactful emails. I often get responses from these emails saying, “This made me cry!” That’s because I always get super vulnerable, share real down-and-dirty details about my own life and why I’ve created the offer that I’m promoting. To me, if you had to pick ONE email, this would be it.

Email #5 – Overcome the big objection(s)

• There are always a couple of big hesitations people have to saying “yes” to your offer. Is it something external like time / money? Is there something internal like not feeling ready? This is info you will have once you have spent time creating your sales page.

Email #6 – Warn that the cart is closing

• Normally I send 2-3 (or even more) emails toward the end of a launch because more than 50% of customers purchase at the last minute! (That’s one reason why it’s nice to offer limited-time bonuses throughout your launch… it gets some of these people to make up their minds earlier rather than later).

 

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