Let’s talk about how to create and launch your first successful digital product!
So here’s the deal, I’m gonna share this process with you but I want you to promise that if you do launch a product that you’re going to follow these steps.
Digital products like e-books and e-courses and everything in between are amazing because they allow you to create revenue without putting your time in for every single dollar that you make. At this point in my business, all of my revenue comes in from digital products and programs and it’s amazing. I highly recommend it 🙂
In fact, I think all online business owners should create some sort of revenue stream from digital products and programs.
It’s just a good idea to have some revenue coming in that doesn’t depend on you showing up every single day and working with clients. The problem however is that I see so many people try to skip a whole bunch of steps and go straight into launching digital products before they’re ready, which always, 100% of the time, falls flat and leave the entrepreneur, might have been you, you might have done this before, feeling like a failure and being really stressed out and overwhelmed and wanting to quit.
Click play on the video to find out how to create and launch your first digital product:
Sign #1: You have a proven track record working with clients to get results.
I don’t care if you have a PhD in what you do, if you have not helped people before to get results, you cannot create a program doing what you do because you don’t know from interacting with people what works and what doesn’t, and you haven’t had time to test and tweak that signature process.
Sign #2: You have an audience
You can’t launch products and services, or anything for that matter, in a void. You’ve got to have an audience of people who are already hungry for what you have to offer. Now by nature, products are going to cost less than services.
Services are a premium, people are working with you one and one and that is your time. Products, they’re not getting that one on one factor so it’s gonna be as high of a value. This means that in order to make the same amount of money with a product and a service you’re going to have to sell more of the product, which means you need to have a larger and larger audience depending on how low you wanna put your prices for the thing that you’re offering.
The 6 Steps to Successfully Launch a Digital Product:
Step #1 – Co-Create
What I mean by this isn’t that you have to have other people help you to create the product entirely, but you do need to engage with your audience and make sure that they feel like they’re a part of the creation of the product. This is going to help you in the long run.
If you survey your audience, you interview people in your audience, you talk to people in your audience and ask them questions that help you to develop your product, they’re going to be way more likely to buy the product once it does launch and you’re gonna make sure that you’re creating the right thing and validating your ideas.
Step #2 – Pick the Problem
Products have to be specific. People buy the sales page kit when they are in desperate need of a sales page. Make sure that people know exactly when they’re going to need your product so that you can actually make some sales.
Bonus tip here is to pick a smaller, more specific product for your first digital product or program. If you try to create something huge and enormous like an e-course that helps you to revamp your entire life, that’s gonna be a big ask for people. What if you focused on a short product that helps people to create a daily routine or something like that that’s really manageable? It’s going to help you to get more traction with that product, even if you wanna create something bigger down the line.
Step #3 – Outline Your Product
Now I remember when I created my signature course, Yay for Clients. I just knew that this course needed to be created. I’d surveyed people, I had been talking to my audience, I had been working with clients for a really long time and I’d notice the same problems come up again, and again, and again. So I sat down in the park one day, I had a notebook with me, and I just went through and outlined exactly what I wanted to include in the program.
What steps did somebody need to follow in order to get from where they are right now to the result that I was promising or I wanted them to get from the program? This helped me to figure out what the modules I needed in order to cover every topic so that people would get what they needed out of the program.
Step #4 – Test Your Product
You want to get people using your product before you launch it at its full price so that you can make sure that it has everything that people need in order to get the result and that they’re really satisfied. For Yay for Clients, I launched three times before putting it up to the full price. To the outside world it looked like I was launching the program three times, which in essence I was, but I also knew that I was strategically launching it at a lower price point than where I wanted it to be so that I could get lots of people going through the program, getting feedback and testimonials, working things out, building our membership site, et cetera. In fact, the first version of the program was live. I didn’t have pre-recorded videos and a membership site. I just showed up on a webinar once a week and taught the class that way.
Step #5 – Get Feedback
This brings me to step number five, which is to get feedback so you can tweak and reiterate your product. Businesses exist to please their clients and customers. Your product is not your pride and joy, it is not your baby.
You should not take the feedback that people give on your product personally. You’re creating it for them. If they don’t like it, if they don’t like some aspect of it, you want to know that so you can make it better. This feedback helps you to constantly iterate your program so that you can make it the best in the world.
Step #6 – Launch and ReLaunch!
I’m gonna shatter some dreams here and tell you that you are not going to make money having an evergreen product if you don’t have a really powerful evergreen funnel behind that.
What I mean is if you put a product on your website and it’s available all the time, you’re going to get trinkles of sales every now and then. But when you do a promotion around the product, even if it is available all the time, you do some kind of launch or promotion around it, you’re going to get about 80% of your sales during those promotional periods.
BONUS TIP: WRITE YOUR SALES PAGE BEFORE YOU LAUNCH YOUR PRODUCT!
I’ve found that people like to write their sales pages even before they finish creating the product because putting yourself in that sales mindset helps you to make sure that you’re communicating, that you’re creating something that people already desire.
So I’ve got a great free masterclass for you where I’m going to give you my 14 part sales page framework and walk you through the entire process, exactly what you need to put on your sales page for your digital product.
All you’ve gotta do to sign up for that masterclass is to click the link below!
