I know how frustrating it is to write your own sales copy.
I know how frustrating it is to try to figure out the right thing to say so someone will click on a button or opt-in to your website and become a subscriber.
The right thing to say so that your emails will be opened.
It can be really nerve wracking, especially with something short like an email subject line.
Watch todayâs video to find out the secret all good copywriters use to finding that hit-you-in-the-gut language that connects with their readers:
Hereâs 3 things I want you to do to start taking advantage of this trick:
1. Create a file on your computer called âTarget Clientâ or something like that. Create a document in this file called âClientâs Languageâ.
This will be the most useful collection of your life! Anytime you see something that a potential client is saying in relation to your industry…PUT IT IN THIS FOLDER / DOCUMENT.
You need to start collecting the things that your readers, clients, and customers are already saying, and you need to pay attention to forums that maybe arenât your products and services but are similar products and services in your industry.
2. Go a little deeper:
Letâs say youâre not finding all the information you need. What you need to do is step inside of your ideal clientâs skin.
You need to become them. What I do is close my eyes and put myself in their position.
If you were them, what would you be saying?
3. Go through your current copy and highlight areas where youâre not using your target clientâs language.
These are normally places where you start using industry lingo are talking as though youâre with one of your colleagues instead of someone whoâs not an expert in your industry.
Alright, itâs time for you to go collect your clientâs words and write some kick ass copy!
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