I know how frustrating it is to write your own sales copy.
I know how frustrating it is to try to figure out the right thing to say so someone will click on a button or opt-in to your website and become a subscriber.
The right thing to say so that your emails will be opened.
It can be really nerve wracking, especially with something short like an email subject line.
Watch today’s video to find out the secret all good copywriters use to finding that hit-you-in-the-gut language that connects with their readers:
Here’s 3 things I want you to do to start taking advantage of this trick:
1. Create a file on your computer called “Target Client” or something like that. Create a document in this file called “Client’s Language”.
This will be the most useful collection of your life! Anytime you see something that a potential client is saying in relation to your industry…PUT IT IN THIS FOLDER / DOCUMENT.
You need to start collecting the things that your readers, clients, and customers are already saying, and you need to pay attention to forums that maybe aren’t your products and services but are similar products and services in your industry.
2. Go a little deeper:
Let’s say you’re not finding all the information you need. What you need to do is step inside of your ideal client’s skin.
You need to become them. What I do is close my eyes and put myself in their position.
If you were them, what would you be saying?
3. Go through your current copy and highlight areas where you’re not using your target client’s language.
These are normally places where you start using industry lingo are talking as though you’re with one of your colleagues instead of someone who’s not an expert in your industry.
Alright, it’s time for you to go collect your client’s words and write some kick ass copy!
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