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A couple of years ago there was this one supercool chick online who was booking out her services months in advance.
I was totally jealous of her!
At that time I was offering 5 different copywriting packages. No one ever bought one of the packages as I had organized them. I had to write a proposal for each client for the exact project. Itâs called CUSTOM WORK (and it sucks! So much work! So little profit!).
My dream had always been to âbook myself solidâ on a systematized, perfectly packaged service.
But even though my clients were happy with my work, I couldnât seem to get past the month-to-month style of booking⌠praying for my next client to show up.
All of that changed when I launched Sales Page CPR. Itâs the first service that Iâve created that has booked out months in advance.
The best part? I know exactly why this service has a waiting list whereas my other services didnât (and itâs not the quality of my work!).
Watch todayâs video to find out how to tweak your service packages so that they sell out:
Yes! Letâs revamp your service packages! Share your excitement with one of these tweets:
Ready to create service packages that sell? Hereâs what you need to do:
1. Define the result. Your clients donât care how you get there. They donât need to know what happens behind the scenes. They just want to know that you WILL help them to get what they want.
2. Focus on ONE specific package. I know youâve heard this before, but if youâre not doing it you need to hear it again. GET KNOWN FOR ONE THING. Be very clear on what you do. (Yes, this requires saying ânoâ to potential gigs. Thatâs where most people get tripped up).
3. Add only the essential. You donât need to throw in the kitchen sink! In fact, itâs your job to create an offer that produces a result in the most efficient way possible. That means if itâs not adding to the result, GET RID OF IT. Donât overwhelm your peeps. Give them exactly what they need to achieve the result and nothing more.
4. Consider scalability. The more you âproductizeâ your service, the more clients youâll be able to take. Get your systems, processes, and back-end shit together. We use a project management app called Asana to organize clients for Sales Page CPR.
Are you a better person because of this video? If so, share it!
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