If the word “launch” makes you want to slam your laptop shut and hibernate, I hear ya.
Whenever you put something out there — a project that you’ve been working on, a service that you developed, an online course that you have spent months creating — it’s terrifying.
In the back of your mind, you’ll probably always have that fear… But what if no one buys it!
I’d love to tell you “that’s not true” or that “lots of people will buy your offer”. But honestly, I can’t guarantee that if I don’t know your launch strategy.
Launch strategy. WTF is a launch strategy?
Honestly, what all do you have to do to launch a new offer?
What does launching actually consist of?
The launch strategy that I use always consists of 3 phases: Attract, Amaze, Ask.
No matter what type of offer you’re launching, social media platforms you prefer, or what tech tools become all the rage, these three phases are rock solid.
At each stage, there are a number of things that you can do to make it a success. As your business and the online business world evolves, you will likely modify your specific tools.
No matter what, you need to have all three phases when you launch.
Watch the video to find out how I plan out every single one of my launches:
PHASE 1: ATTRACT
The point of this phase: The first phase of your launch is the “attract” phase. This is where you’re going to find the people who need what you do. The goal of the attracting phase is to get people on your email list and / or subscribed for your free training.
What’s included: You’ll want to offer some kind of free training for your audience to give them a taste of what they’ll get when they get your paid offer. This might be:
- A free email course
- A webinar
- A video series
- A social media challenge
- Combination of things
The big mistake people make at this phase is assuming they don’t need to offer a free training if they already have a list. Newsflash: yes you do! Otherwise, you’re not whetting your audience’s appetite for the specific topic that your service or product will help them with and your launch will feel like it’s coming out of nowhere. (P.S. If you don’t have an audience, it’s time to build one! You can’t launch without a list).
PHASE 2 : AMAZE
The point of this phase: Once someone has said “yes” to your free training, you’ve got to wow their socks off! This is the wooing phase. It’s where you need to romance and show what you’re made of to build a trusting relationship with your reader and whet their appetite for your topic.
What’s included:
- Delivering the socks off of your free training by giving away your best tips for free so that they’ll be ready for more
The big mistake people make at this phase is skipping this step because they’re too focused on their own income goals and freaking out about making their launch work. The thing is, if you don’t nurture the relationship with your reader, it’s like asking someone to marry you on the 2nd date — totally weird.
PHASE 3 : ASK
The point of this phase: This phase focuses on everything from the moment that you open your cart to the moment you close it. Basically, it’s when you are actively promoting your offer.
What’s included:
- The “pitch” that you give at the end of your free training
- Social media posts used to promote your offer
- Facebook Ads to target “warm leads”
The big mistake people make in this phase is that they either (a) skip to it before doing phases 1-2 or (b) they feel weird selling and thus wind up not really telling people about the offer.
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