THE SALES PAGE KIT™
The "Hero" Section
(PSST! I USED THE SALES PAGE KIT TO WRITE THIS SALES PAGE!)
AS AN ENTREPRENEUR, YOU NEED TO MASTER THE ART + SCIENCE OF COPYWRITING.
Even the best copywriter in the world can't do justice for your offers if you haven't honed your messaging first.
That's where The Sales Page Kit™ comes in...
The "Cloud" Section
GET THE SALES PAGE KIT!
The "Gold" Section
The Sales Page Kit™ is for...
SERVICE PROVIDERS
COURSE CREATORS
COPYWRITERS
You want to book more clients to your signature package!
You want to enroll more students into your course or memebership!
You work with service providers + course creators and want to master the art + science of sales page copywriting!
(Also the "Who it's for" Section!)
write your own high-converting, personality-infused sales page COPY!
The "Rainbow" Section
WORKBOOK 1 - PLAN YOUR PAGE
WORKBOOK 2 - WRITE YOUR COPY!
1. THE INTRODUCTION
workbook 1
PLAN YOUR SALES PAGE
2. THE BRAND
3. THE MUSE
4. THE OFFER
5. THE INSURANCE
6. THE CREDIBILITY
7. THE FAQS
workbook 2
WRITE YOUR SALES PAGE
1. THE INTRODUCTION
2. YOUR SALES PAGE OUTLINE
3. THE FRAMEWORK
4. THE HEADLINES
5. THE BODY
6. THE WORDS
7. THE EXTRA MILE
Once you finish that, you'll move on to...
The first step on your sales page writing journey is to gather all of the information you could possibly need about your offer.
Nail down your copywriting voice and the feeling you want your offer to evoke. Why does your offer exist? Why should anyone care?
Perhaps the most important worksheet in the entire SPK. Here, we'll dig into the psychology of your muses + uncover the language they use.
Jot down every single detail about your offer (including things you never thought of!) so that you can sell the pants off of it in your copy.
The next step is to give your offer “Irresistibility Insurance” by easing your prospective customer’s risk, concerns, hesitations, etc…
Collect the all-important stats about yourself that make you sound like the go-to expert you are!
Brainstorm the most strategic FAQs (yes, FAQs should be strategic!)
If you try to jump to this workbook without doing the first one properly, you’ll get that mysterious disease: writer’s block. But not you!
This is your blank worksheet to start organizing all of the info you gathered in Workbook 1 into some kind of coherent order!
In this lesson, you’ll learn what each section of the 14-part Sales Page Framework represents. This document is your reference point for your sales page.
Create an outline of your sales page using headlines. You’re about to create a headline for each of the sections on your Sales Page Framework
By the end of this worksheet, you’ll have a “Shitty First Draft” constructed on Your Sales Page Outline worksheet.
Now it's time to use my favorite tools to revise your copy (including "The Girlfriend Filter")
This worksheet contains ideas for how to get more creative and personalize your sales page as well as how to develop your sales page writing skills in the future.
The "Paint" Section
Click "play" to watch my 5-minute tour of The Sales Page Kit™!
GET THE SALES PAGE KIT!
NOTE: There are no refunds for the Sales Page Kit.
The "Price" Section
The CTA!
GET THE SPK FOR $297
as a part of the sales page kit™ you will also get these resources to boost your copywriting powers!
The "Bonus" Section
Bonus #1
Bonus #2
Bonus #3
The "Guarantee" Section
We are ridiculously confident that this product will help you write the best sales copy of your life. It is for that reason that we do not offer any refunds on The Sales Page Kit™. In the past, we found that the only refund requests we received were from people who hadn't actually implemented the kit (what we call "buyers remorse requests") which is costly for us administratively. For this reason, we have decided to update our policy to match the level of confidence we have in the product.
The Sales Page Kit™ is AWESOME. Guaranteed.
"Objection Antidote" #1
Most people have serious academic writing trauma that makes them freeze up at the thought of putting words together.
I am especially passionate about helping people who think they're bad writers (or bad copywriters) unleash their inner copywriter. The Sales Page Kit™ is designed to do just that!
Remember: It is your J-O-B to master your own copywriting (i.e. how to communicate what you do) before a copywriter can do it for you!
honest answer? if you can talk, you can write.
"Objection Antidote" #2
IT'S TOTALLY UP TO YOU! THAT SAID...
If you're ready to COMMIT to getting your sales page copy D-O-N-E, you'll want to follow the 5-Day Copywriting Bootcamp included in the Sales Page Kit™.
In this "bootcamp", you will watch one short video per day where I break down your writing assignment for that day. Each day's work should take an average of 1 hour (some will be faster and some will take a bit longer).
GET STARTED TODAY!
"Objection Antidote" #3
OPTION #1 - GOOGLE DOCS! 📃
I frequently create my sales pages directly in Google Docs and send traffic to the shareable link. This is my favorite "no excuses" way to get your sales page "designed".
OPTION #2 - LEADPAGES TEMPLATE 🖥️
In the Yay for Business Shop™ we sell a sales page template for LeadPages (one of our favorite page builders) that is based on the 14-part Sales Page Framework I teach in The Sales Page Kit™.
OPTION #3 - HIRE A DESIGNER! 🧑🎨
My good friend and business partner, Danielle Connor is one designer who offers VIP days that are a perfect fit for designing a sales page.
GREAT NEWS: YOU HAVE 3 OPTIONS!
The "Results Summary" Section
Finish your sales page copy + start promoting your offer.
Master a go-to sales page framework that you can use on every sales page you create for years and years to come.
Feel ridiculously confident in your ability to write copy for your own business.
Last but not least: Make more sales!
ANSWERS TO YOUR QUESTIONS!
HOW LONG WILL IT TAKE TO WRITE MY SALES PAGE?
In the 5-Day bootcamp I'll show you how to write your sales page in 1 hour per day over 5 days. If you're newer to copywriting or your offer isn't 100% clear, it may take a bit longer...but I promise every minute is TOTALLY worth it-- you are building skills as a copywriter that will result in ROI!
SHOULD I USE THE SPK BEFORE OR AFTER I CREATE MY OFFER?
Both! Either! Doesn't matter! There are benefits to working on your sales page before you create your offer (Workbook 1 will help you package your offer!) and obviously benefits to polishing up your sales page after you create your offer. Wherever you're at in the process, the Sales Page Kit can help.
WHAT KIND OF OFFERS WILL THE SPK HELP ME SELL?
The Sales Page Kit is great for selling 1:1 services, group programs, courses, memberships, high ticket offers. The Sales Page Kit is not a great fit for short product descriptions/physical products.
I'M A COPYWRITER. IS THE SALES PAGE KIT FOR ME?
The Sales Page Kit is a fantastic tool for copywriters who want to master the art + science of writing sales pages. I am always honored and giddy when I see other copywriters using my tools out in the wild (always giving credit, of course!).
how long do I get access to the sales page kit?
You get lifetime access to the Sales Page Kit. All of the content is downloadable to Google Drive for you to reference whenever you need it.
does this include 1:1 calls with courtney?
Nope! The Sales Page Kit is a self-study offer.
should i get the spk or hire a copywriter?
As an entrepreneur, you're going to need to master sales copywriting to some degree to have a successful business. And if you decide to hire a copywriter (Ahem, our Sales Page CPR™ service??) I promise your copywriter will fall over themselves with joy when they see how prepared you are with a draft you created using The Sales Page Kit-- you'll wind up with a 10x better sales page at the end!