I have a real treat for you today, rule breaker!
At one of our weekly team meetings a few weeks ago, my team and I had an idea that it might be really cool to show you behind the scenes at how we work together to get these videos published every week.
Honestly? There’s nothing magic going on here.
You might think that it’s really impressive that we’re able to produce video content every week.
On the other hand, you might watch these weekly videos and think that I’m a total slacker.
I was terrible at publishing a blog every week until I hired people to help me. Now that I have Diane and Catherine depending on me to send them the weekly blog, it forces me to get the job done.
Watch today’s video to learn how my team works together to publish each week’s blog. Then, under the video you can grab the action sheet which is a checklist you can use for your own blog!
Grab today’s action sheet — it’s a checklist of steps to take to publish your weekly blog!
Go behind the blog and learn all our behind-the-scenes steps @CourtRJ http://ow.ly/10oHpH 
You’re getting a look behind the curtain today! @CourtRJ http://ow.ly/10oHpH
#1 Courtney’s Tasks
As the content creator, it’s my job to create all of the content before I pass it along to my team.
My tasks include:
- Collecting ideas for blogs and adding them to our editorial calendar.
- Outlining and writing the content for all blog posts (sometimes Diane helps me with this, too!)
- Filming all of the blog videos (which I normally do in batches of 3-5 videos at a time). You can learn more about my filming process here.
- Upload all of the videos to Dropbox and send them to our video editor. Until recently, I’ve done this myself.
Here’s a post on how I create blog content 3 months in advance >>
Once I’m done, I pass things along to Diane…
#2 Diane’s Tasks
Hello, rule breakers! Diane here and I’m the Communications Coordinator at Team Rule Breaker’s Club. I’ve been a part of Courtney’s team for over a year and a half now, and during that time, we’ve streamlined our blog systems. I’d love to share a peek behind the curtain with you. Each week, along with Courtney and Catherine, I go through a series of steps to turn Courtney’s writing into the blog post you see on our site, so here they are…
What I work on:
- First, I edit Courtney’s content in a Google Doc. Once proofreading is done, I tag Catherine in the doc. This is her signal to then input the blog into WordPress.
- Based on the week’s blog content and Courtney’s instructions, I create each week’s action sheet to upload for our “content upgrade” in LeadPages. (I leave the HTML code for the LeadBox — the box that pops up when you click the button for the Action Sheet — in the blog’s Google Doc for Catherine to add to WordPress.
- Once Catherine has plugged the post into WordPress, I go into WordPress to put the finishing touches on the blog post and make sure everything looks polished and ready to go.
- It’s at this point I work on SEO, test links, and take care of any other last-minute updates we may need to make.
- I finally make sure the blog is set to go live for early Thursday morning. And voilà! It’s ready for you to read!
So that’s my role in each week’s blog post in a nutshell!
#3 Catherine’s Tasks
Hi everyone! I’m Catherine, Courtney’s Virtual Marketing Assistant at The Rule Breaker’s Club!
I’m involved in the publishing and marketing tasks to make sure you all get to read the blog right on time every week!
Here’s what I do:
- The first thing I do, when Diane tags me after proofreading is complete, I go to WordPress and enter all the content for the blog, then I create click to tweets and add categories for each blog post.
- Then I start creating all the images that we will use to promote the blog. This includes the feature image for our homepage as well as the thumbnail of the video that will be sent in our newsletter.
- I upload and schedule the YouTube video to be published the night before the newsletter is sent to all our readers, copy the embedded code and add it to WordPress.
- The final step is preparing our newsletter and send a test to Courtney and Diane for them to add any final details and last-minute changes.
