Happy New Year, friend!
Back in October 2022, I posted a bananas amount of content on Instagram (you may recall it! I got a lot of messages from people telling me they saw me everywhere) and I wrote this post to share with you what I did, why I did it, the results I got, and how I’m using this strategy to create content in 2023!
This is a hefty one, so get cozy! I recorded audio summaries of each section in case you are soothed by the sounds of my voice.
I recorded 7 videos of myself creating the content for this blitz and put them all in an opt-in I’m calling “Watch Me Create Strategic Content” –> Click here to get it!
Click “play” to listen to me explain what a Micro Content Blitz is!
The Micro Content Blitz is a method to brainstorm endless strategic content ideas for any platform (Instagram, YouTube, Tiktok, blog posts , you name it!)
You can use a Micro Content Blitz to:
Here’s what a couple of them look like on Instagram:
One thing I loved about my Micro Content Blitz was the wild and creative energy of making something up as I went. That said, I know that it’s not necessary to do that to get great results.
Here are some things I would do differently:
Despite those changes, I loved doing the Micro Content Blitz strategy so much that it is how I am creating content for the entirety of 2023.
Let me show you what I mean…
This is pretty juicy. Here’s a video of what that looks like:
 Content Matrix Overview – Watch Video
I want to maintain a relatively high volume of posting frequency in 2023 so I am committing to posting 5x per week on Monday – Friday.
As of right now, I am dedicating each week to a specific call to action. This means that every post that week will have a call to action that promotes the same thing and it makes it easier to plan the content for that week.
For January 2023, for example, these are my weekly themes:
Week 2 – Mini Webinar Masterclass
Week 3 – Yay for 100K™
Week 4 – Yay for Clients Accelerator
This is the fun part! I got to look through my Epic Content Matrix and pull out the topics that I thought would be the most powerful to promote the CTA for that week (see above)
I love to use AirTable to plan out my Micro Content Blitz topics.
Here’s what my content plan looks like for January 2023:
This, of course, is the most time consuming part. I believe that the biggest mistake people make here is treating “create content” as a task when in reality it is a whole ass project!
Here’s how I break down creating content:
Once I’ve chosen the topic ideas for the month, I create outlines/brain dump ideas for all of those posts as soon as I can.
My content is divided between Reels and Graphics.
I prefer to batch record Reels once per week (goal is to stay 2 weeks ahead). I do NOT edit them when I record them (that’s too much work and takes me out of the flow). I edit the reels during a separate work session or while watching TV at night.
I create the graphics for the posts (whether in Canva or simply taking screenshots of my Notes app) during one of my content work blocks.
Once the concept of the post is determined I can write the caption. Sometimes I write the caption in order to create the post but most of the time the caption is the last thing that I create. Writing captions is important and time consuming so I work on captions during one work block so I can stay in the zone.
My intention is to have all content scheduled two weeks ahead and I will do this on Monday afternoons. So, if today is Monday that means by the end of the day all of the posts need to be scheduled in Later for this week, next week, and the following week!
Here are 3 ways I can help you:
Grab your free Client Capacity + Pricing calculator to find out exactly what to charge, how many clients you need, and how many hours you need to work per week.
This is THE MAP showing you exactly what steps you need to take to go from feast + famine to booking consistent clients. It’s easier than you think. Print it out, put it on your desk, and use it to assess your current services.
Take this short quiz so that I can personally recommend the exact next steps that you should take strategy-wise to increase your income, book more clients, and create more freedom from your business.
Find out how my 12-month coaching program, Yay for 100K can help you turn your signature service into a signature program.