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So youâre ready to plan your next (or first) webinar?!
Awesome! I canât wait!
Now you need to find a great topic to talk about.
I love doing webinars and think that theyâre an amazing way to build your audience, put yourself out there, and launch or promote your products.
Webinars have been one of the most useful tools in my pocket over the past couple of years. After executing several successful webinars, I know from experience that planning one can be a pain in the butt.
The hardest part about planning a webinar is picking a topic and title for your webinar. Itâs also the most important part to get right. People use the name of your webinar to decide whether or not they want to attend.
The good news? A great webinar topic sells itself. Watch this video to get my best tips on picking the perfect webinar topic:
Here are my 5 best tips for picking a great webinar topic:
#1 Forget about what you want to talk about.The biggest mistake people make in business is starting with, âWhat do I want?â instead of âWhat does my audience want?â. Do not pick a topic and then try to force it to fit with your launch.
#2 Survey your audience.The greatest way to figure out which topic your audience wants to know about is to ask them! If you donât have a big audience, youâll want to find a handful of people in your target market and interview them about the subject first. If you do have an audience you can survey, thatâs great! Send out a 2-3 question survey and ask, âWhatâs your biggest obstacle in X?â (Hint: I like to gauge audience interest by testing topics on Periscope first! Thatâs how I came up with the idea for the âOutline Your Sales Pageâ workshop that I run a few times per year).
#3 What do people need to learn before theyâre ready for your product?Amy Porterfield often teaches that the webinar is the âwhatâ and the product is the âhowâ. Meet your audience where they are now and teach them what they need to know in order to be ready for your product.
#4 What is one specific result that you can help people to achieve in one hour?This is my favorite way to pick a webinar topic. If you can help people to actually get something done, have a major âahaâ, and see a change during your webinar, they will be at the edge of their seats to buy your product at the end!
#5 Make your webinar name very clear.Itâs always better to be clear than clever. I like to choose a name that focuses on EXACTLY whatâs going to happen at the webinar. Think about questions #3 + #4 to answer this one. Also, make sure that the webinar name is in the language that your target audience uses, not your industry lingo!
Alright rule breaker, itâs your turn to go out there and plan an amazing webinar. I hope youâll share this article below and tweet me to tell me the topic of your next webinar!
Donât forget to download the action sheet above.This weekâs action sheet will give you all of the questions you need to ask yourself in order to pick a great webinar topic. Itâs printable for you to save and use whenever you need to plan a new event.
See you next time!
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