🛑ATTENTION 🛑

Before you read this article please do these 2 things:

#1-  If you haven’t yet, please read Part 1 of “Your $100K Roadmap” In this deep dive, 4-part series, I’m breaking down the steps you need to take to start making six figures in your online business with the 1-2 punch of having a signature service AND a signature course (more on that later!) Each article builds on the previous one, so please check out Part 1 first 🙂 

#2 – Download the “Belief Ladder Worksheet” that goes with this article. Yes, there is a worksheet for you to complete while you read this article! In it, I share 20 of the most common limiting beliefs our Yay for 100K clients have and 20 empowering beliefs that will carry you to six figures and beyond. – Download the worksheet here!

 

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PART 2:
“THE CAR” aka Six Figure Beliefs

 

TL;DR:

There are 4 steps to shifting your beliefs using The Belief Ladder

Step 1 – Identify the limiting belief

Right now your brain believes that this belief is a fact– that it is always true.

Step 2 – Identify the empowering belief

This is the belief that a 6-figure business owner would believe that you WANT to believe instead. 

Step 3 – Poke holes in the limiting belief

Is the limiting belief ALWAYS true? Can you find any examples of when it’s not true?

Step 4 – Find evidence of the empowering belief

Can you find any examples of the empowering belief being true SOMETIMES? 

Watch me go over the Belief Ladder using an example in this video: (My apologies for the typo on the graphic in the video! I had recorded the whole video before I realized I used the wrong graphic…wahh!)

 

10 min video overview (for visual learners):

 

The full version:

Now that we’ve established the Road Trip analogy for making 6-figures, it’s time to dive deep into the first of the 3 resources you need: A car!

In this post we’re going to talk about my *favorite* thing: MINDSET.

As we discussed in Part 1, your beliefs are the car you are driving from where you are right now to having a six figure business.

But because I’ve been doing this work for 10 years, I also know how much people resist focusing on mindset work when they think they need strategy help.

I can hear the moans from your subconscious peanut gallery: 

C’mon Courtney, can we just skip this part and get to the marketing strategies and action steps? 

I get that mindset is important blah blah blah, but how exactly is it going to help me make $100K from my business this year?

Isn’t “mindset work” just a bunch of woo woo BS?

If you don’t have the right mindset, you will never take the actions required to get your desired result.

Moreover, you will interpret your results according to the story you are already telling yourself (our Yay for 100K™ clients know this as “Data over Drama” because we talk about it CONSTANTLY).

Here are a few examples of how this mismatch has shown up for our Yay for 100K™ clients:

• Avoiding implementing a specific marketing strategy because they believe it’s icky to self-promote and that people will find them selfish.
• Resisting niching down due to a belief that they would attract fewer clients.
• Continuing to work with non-ideal clients out of fear that “firing” clients would ruin their reputation.
• Believing that their course launch was a “failure” because they got fewer sales than the previous launch even though they made more money because they doubled the price.

Right now I can guarantee that you have some of these seemingly factual beliefs that are causing you to take actions (or resist taking actions) that will help your business make $100K this year.

Why does this happen?

To the human brain, a belief is a fact.

I’m not trained in NLP (neuro linguistic programming), but from what I understand there is a foundational concept that your beliefs create your “model of the world”.

Your beliefs are the filter you use to judge reality.

Your beliefs are the thoughts you think repeatedly.

 

Your beliefs determine your actions.

Your actions determine your results.

 

As such, your beliefs will ALWAYS align with the results you are getting. Always.

Your current beliefs are creating your current results. Always.

Put another way:

You physically cannot make $100K in revenue from your business unless you have the beliefs of someone who makes $100K in revenue from their business.

Some beliefs will prevent you from making $100K:

(Note: Refer to the Belief Ladder Worksheet for a list of examples)

If you don’t believe you can, you won’t. Period.

Remember, to your brain a belief = a fact. 

To your brain, it is a FACT that you cannot hit 6 figures because of X, Y, Z reasons.

And it’s not just you! You are not flawed (that’s just another unhelpful but totally common belief. I used to have it, too!

All of our clients have beliefs like this. I had them too. It’s a part of being human. 

The problem is that if you don’t believe that you can hit your goal, you won’t. 

You will achieve what you believe you can achieve. 

You will make as much money as you believe you can make and not one dollar more.

You are currently earning the amount of money that you’re earning because you believe that you can.

But you don’t have to continue to believe the same things. That’s what this article is about.

Some beliefs will make it inevitable for you to make $100K.

(I give examples of these 6-figure beliefs in the Belief Ladder Worksheet!)

You will make $100K from your business when you believe it is already a FACT.

You will reach your goal when it no longer feels completely out of reach but the “logical next step”.

Like, duh! Of course I’m making $100K!

The day that your business crosses the $100K threshold, you might not even notice. It will feel like a normal Tuesday…because it is!

No big deal.

But here’s the question:

How do you start to believe something is real that hasn’t happened yet? 

How do you get out of the catch-22?

I want to be clear that while I am always open to all the woo woo concepts, my point here is based on solid logic. 

This isn’t about shouting affirmations in the mirror every morning.

This isn’t about lying to yourself, becoming a delusional con artist, or faking it ‘til you make it. Please don’t do any of that.

Standing in front of the mirror saying, “I have a six figure business” will just feel like a lie. Because it is. It won’t help.

So what do you do instead?

How do you start to BELIEVE that you are someone who is making 100K per year from your business?

In short: BABY STEPS.

What are those steps?

Your answers to these 3 questions will help you shift your beliefs:

Question #1 – Limiting Beliefs 

Which beliefs are preventing you from making six figures?

i.e. “Here’s all of the reasons it won’t work for me.”

I share the 20 most common “limiting beliefs” in the Belief Ladder Worksheet.

 

Question #2 – Empowering Beliefs

Which beliefs will help you make six figures?

i.e. “Here are all of the reasons why this is inevitable for me.”

I share 20+ examples of empowering beliefs of 6-figure business owners in the Belief Ladder Worksheet!

 

Question #3 – The Ladder

How do you get rid of the limiting beliefs and install the empowering ones?

That is EXACTLY what we’re going to break down in this article using The Belief Ladder Exercise. 

Here’s what the belief ladder looks like (you can see it in your workbook):

 

First – Identify your personal “limiting beliefs”

What are the reasons that your brain is giving for why it’s *not possible* for you to make $100K from your business RIGHT NOW?

Your current beliefs are the starting point. Take some time to jot them down in your Belief Ladder Workbook. 

Here are some examples to get you started:

I can’t make $100K because…

• I don’t have a big enough social media following

• My parents don’t even make that much money

• I’m scared that I’ll drop the ball and ruin my reputation

• I don’t have time to take on more clients

• No one will pay me the price I need to charge to hit that goal

• I can’t work any harder than I am right now

Note: There are more examples of common limiting beliefs in the Belief Ladder Workbook.

Second – Identify the empowering beliefs you *want* to believe.

What kind of thoughts does a six figure business owner have?

If your answer is, “Fuck if I know!” then you are NOT alone.

I know I sound like a broken record at this point, but that’s why I created the Belief Ladder Workbook. In there, I listed a whole slew of thoughts that, in my experience, every 6-7 figure business owner thinks.

Hint: What is the opposite of your limiting belief? For example, if your limiting belief is that “no one will hire me” maybe your empowering belief is that, “I find clients with ease”. 

THIS IS NOT ABOUT AFFIRMATIONS.

Affirmations are…great. Kind of. 

TBH…I’ve never had much success with them.

Affirmations are basically the beliefs that you WANT to believe but you don’t YET believe.

That part I agree with.

The idea is that  you repeat these affirmations to yourself throughout the day and eventually you will believe them.

That part I do NOT agree with.

This brings us to Step 3…

Third – Climb the ladder!

Now that you know where you are (limiting beliefs) and where you want to be (empowering beliefs) it’s time to bridge the gap between the two.

There are 2 ways to do this:

1. Poke holes in your limiting belief
2. Find evidence of your empowering belief

 

Here’s a visual of what this looks like on a ladder:

Let’s practice! Here’s an example of a common limiting belief:

How do you go from the current belief to the desired belief?

Here’s how this would look on the Belief Ladder: 

Step 1 – Identify the Limiting Belief

💥 “If I raise my price, no one will hire me”

(Right now your brain believes this is true all the time.)

 

Step 2 – Identify the Empowering Belief

💥 “I am booked out at my new price”

(Right now your brain doesn’t believe this is true.)

 

Step 3 – Poke Holes in the Limiting Belief

How to pull the curtain and see the wizard for what he is: A man behind a curtain. 

• Find at least one counterexample: Can you find even just ONE example of someone who is charging this much and has at least one client?

• Question the generalizations: Do you really think that there is NO ONE on planet earth who will hire you at this price? Not even ONE person EVER?

💥 “Of course there are people who charge this much, I’m just not one of them” 

⚠️ WARNING ⚠️Your mind will likely start to list more limiting beliefs here to explain why YOU are not able to charge this much even if other people do. Write them down. You can use the Belief Ladder on those beliefs, too! 

Step 4 – Find Evidence of the Empowering Belief 

A few ways to do this…

• Open the door to belief by making it less certain: Are you open to the idea that it might be possible to book out with clients at this price point if you have the right strategy in place? Are you open to the idea that you could be booked out some of the time/one day in the future?
• Find past examples of success: Have you ever been nervous to raise prices before but did anyway and were successful? Do you have any other past successes that are similar to this?
• Find examples from other people: Can you think of anyone who has ever been nervous to raise their prices and then was able to book out at the new price?

💥“I am open to the idea that I could book out with clients one day in the future at this new price point.”

💥“I know people who charge more than this for services and are booked out”

💥“I have raised my prices before and still have clients.”

Here’s what this Belief Ladder looks like visually:

How to shift your belief FAST:

To shift your limiting belief into an empowering one you need to do 3 things:

1. Poke MORE holes in your limiting belief
2. Find MORE evidence of your empowering belief
3. Continue to take actions that align with your shifting belief (THIS is what we’ll talk about in Part 4!)

The more evidence you find that your empowering belief is true, the quicker you will believe it. The more holes you poke in your limiting belief (evidence that it is NOT true) the quicker you will stop believing it.

Take action now!

#1 – If you haven’t yet, complete the Belief Ladder Workbook that goes with this post! The best thing you can do is try this out with a real example from your own life, which is why I created the Belief Ladder Workbook for you! I recommend that you do this exercise at least once per week. The more you do it, the faster you will shift your beliefs.

#2 – Review Part 1 of this series to make sure you’re not getting lost in the weeds.

#3 – Apply to work with us in Yay for 100K™ so that we can spend 12 months working with you on both the mindset AND strategy that you need to make $100K from your business! (After you apply we’ll send you a private link to our advanced training on How to Add $100K to Your Business in the Next 12 Months!)

Stay tuned for Part 3 (coming in May 2022)!

We’ll update this post with a link to Part 3 once it’s published 🙂