If you’ve been following me for a while, you probably know how much I love mini services. But here’s the thing: I’ve had a big shift in how I teach them recently.

After helping hundreds of entrepreneurs implement mini services, I’ve realized that the best way to use them isn’t an either/or situation. The magic happens when you use both a free mini service and a paid mini service together.

Here’s a breakdown of what each one is, why they work, and how you can use them to book out your signature service.

Listen to the podcast episode instead!

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What Is a Free Mini Service?

A free mini service is a quick, one-on-one session designed to give someone a high-level roadmap to solve a specific problem or achieve a goal.

Think of it like this:

• You’re introducing your audience to your signature methods.
• You’re showing them the bird’s-eye view of the journey they’ll take to reach their goal.
• You’re building trust by personalizing the experience just for them.

It’s like a webinar, but way better because it’s tailored to the individual. And let’s be honest, nothing beats a face-to-face (or video) connection when it comes to building trust.

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Why Is a Free Mini Service So Effective?

1. It Builds Instant Trust
   When you meet someone one-on-one, even over Zoom, it’s powerful. You’re showing them your expertise in real time while forming a genuine connection.
2. It Introduces Your Signature Process
   By walking them through your process, they start to understand your methods and how you can help them.
3. It Sets the Stage for the Next Step
   After the free mini service, they’re primed for your next offer (hello, paid mini service!).

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What Is a Paid Mini Service?

The paid mini service takes things one step further. Instead of a broad roadmap, this is about zooming in on one specific problem and solving it for your client.

Here’s what it does:

• Provides a Tangible Result: Your client gets a quick win, which builds their confidence in your ability to help them.
• Validates Your Offers: You get paid to test and refine your services.
• Bridges to Your Signature Service: It naturally leads to your higher-ticket offers without feeling pushy.

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Key Differences Between Free and Paid Mini Services

Free Mini Service:

• Broad overview of your process
• Builds trust and introduces your expertise
• Free for the client
• Warms up leads and builds “LIKE” factor

Paid Mini Service:

• Focused on solving a MICRO problem
• Provides a tangible result for the client
• Paid, but accessible to ideal clients
• Builds TRUST factor (shows off your expertise)

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Why You Need Both!

The beauty of combining these two strategies is that they work together seamlessly:

• The free mini service attracts potential clients and introduces them to your process.
• The paid mini service gives them a taste of working with you and sets the stage for your signature service.

By the time they’ve experienced both, your clients are confident, excited, and ready to take the next step.

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How to Get Started

I’ve created a step-by-step system to help you implement both types of mini services in your business. It’s all about making it easy for you to book clients consistently, without feeling overwhelmed.

1. Join the Free Mini Service Challenge!
   Inside the challenge, I’ll walk you through exactly how to create and run your free mini service. You’ll get templates, training, and all the tools you need to get started. – Sign up here!
2. Save Your Spot for the free LIVE workshop (December 12th!)
   On December 12th, I’m hosting the Build a Client Booking Machine in 2025 Workshop, where I’ll show you how to connect all the dots and turn this strategy into a full system. – Register here!