Today’s video is based on a question I get all the time.

In fact, when I created a survey to ask members of The Rule Breaker’s Club the #1 question they have about sales pages, the top response was, “How long should my sales page be?”

This is a tricky question to answer because there is no clean-cut rule. However, there is a “rule of thumb” for most sales pages that I’m going to give you.

On top of that, I have 4 questions that you need to answer about your sales page to see if it’s “long enough”.

Watch today’s video to learn how long to make your sales page:

 

Download the action sheet for this video to figure out if your sales page is covering all of the bases to sell your offer:

 

Sales Page Length Rule of Thumb:

• Generally, the more expensive and grander the offer, the more copy you need because there’s more to say, more objections to purchase.
• Most pages I work on are 10-25 pages in a document (12 pt!) for offers that range from $200 to $5,000 and more. 
• There are certain sections of copy that need to be on every sales page (I teach this formula extensively in the Sales Page Kit)

Ask these 4 questions to see if your sales page is long enough:

• • Did you make an emotional connection with the reader?
  • Did you paint a compelling picture of your offer and what it will look like to experience the product or service?
  • Did you overcome objections and hesitations?
  • Did you make it easy for people to say yes?

Remember that your personal style, your audience, and your offer’s characteristics will come into play as you decide how long to make your sales page.

 

Get a step-by-step formula for writing awesome sales pages in The Sales Page Kit.

In this 2-part workbook, you’ll learn how to sift through all of the things you could say on your sales page and learn what you need to say.

I believe that the key to writing amazing copy is having the right framework. It’s not about being sleazy or manipulative, rather, there is a correct way to sell and there is…well…what most people are doing.

If you believe in your offers but aren’t putting them out there for the world to see, you’re robbing your tribe from a solution they need!

 

Want to know exactly what to put on your sales page? I’ll show you at the “Outline Your Sales Page” workshop!