Me? I’m always on to the next thing. I’ve hardly launched one product before I’m outlining the next.
There are a few things that need to happen at the end of every project that I’m notoriously inconsistent with because I find post-mortem data collecting so boring.
One of the most important things that you’ve gotta do for EVERY SINGLE project is get feedback from your clients + customers!
Because I like to move on to new projects so fast, it can be hard for me to remember to get testimonials from past clients. If you’re a crazy-passionate entrepreneur, I’m assuming you might have the same problem.
Wakeup call: Getting constructive feedback and testimonials from your customers is, like, the most important thing you can do to get more clients the next time around.
There are 2 big reasons you need feedback + testimonials:
#1 Constructive feedback makes your product better – I struggle with this one. You might too. I don’t want people to say bad things about my offers. I pour my heart and soul into my work and I want everyone to love it without question!
Newsflash: You’ve got to get over yourself. Find a way to disassociate your self-worth from your business. You’re in business to help people which means you need to listen to their ideas for how you can do a better job.
#2 Strong testimonials instantly lead to more sales – As a copywriter, I can whip up a mean sales page. However, there’s one element that I have no control over that can double your conversion rate: GOOD TESTIMONIALS.
I’m sure you can remember a time that you bought a course, product, or service because of the testimonials. You can get those testimonials, too! You just have to start where you are.
Now that we’ve covered the importance of testimonials, click “play” on the video below to find out the 4 types of testimonials you should be collecting:
Pick your favorite tip on how to gather testimonials and tweet it out!
1. Spontaneous testimonials
It may be rare that people drop from the sky to tell you what they love about your work, but when they do, be sure to capture it!
Like I said, this doesn’t come easily to me, either, and that’s why I have a system in place. Make sure to have a folder on your computer / cloud drive called “Testimonials”.
When you get a great email, FB post, tweet, etc. about your offer, take a screenshot and drop it in the folder. If the testimonial comes from a private facebook group or email, just make sure to ask the person for permission to use it.
2. Solicited testimonials
This, my dear friend, should be a process that you have for ALL of your products and services.
Make sure to get feedback from your clients and turn that feedback into testimonials when appropriate!
In my eWorkbook, Get Great Testimonials, I walk you through my exact process of collecting testimonials from clients and customers for all of my offers. You can totally steal my process and plug it into your business.
3. Case studies
I’ll be honest — this is something that I’ve only recently started collecting, but it’s amazingly powerful for your marketing.
Specifically, when I finish working with my Sales Page CPR clients, I’m talking to them about how to gather metrics and measure the success of their sales pages when they launch. This provides additional value to my clients as well as helps me to get hard data on my work.
4. Outsource the process
After years of being somewhat inconsistent about gathering testimonials (even with a great system), I’m how passing some of this work to my team.
The great thing is that because I’ve systematized the testimonial gathering process, it’s really freaking easy to have someone else do it… and they’ll do a much better job than me anyway.
