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Welcome to episode 37 of the Yay for Business Podcast! In today’s episode, we are steering away from the strategic side of things and are focusing more on your business’s philosophical and psychological sides. Now, I know this might seem a little off-topic from what we usually talk about, but trust me, these are some of the most important things you will do in your business. So stay with me!

One of the most significant realizations that I have made is when we get stressed or feel under pressure, we tend to go into very black and white thinking. Our brains love a binary system. But without nuanced thinking, we start to narrow down our worldview and make extreme decisions.

An example of this binary, black and white thinking comes up a lot with dieting. You think that you’re either 100% committed to this diet or you’re stuffing your face with whatever you want. Or if you mess up and have a cookie, then the entire diet is destroyed and something is wrong with you. Sound familiar?

As entrepreneurs, we are all guilty of falling into black and white thinking, which can often lead to bad decision making. So in today’s episode, I want to focus on the small tweaks you can make to think in a more nuanced way, get down to the root cause of those big sweeping decisions, and prevent you from burning everything down and starting over.

In today’s episode, we’re specifically covering:

• Binary thinking and how thinking in black and white can cause bad decision-making
• Pendulum swinging
• Wanting to have a fresh start and staying comfortable in your business
• Handling pushback with clients
• Specificity and our fears
• Not coming up with constant solutions
• Questioning our assumptions
• The problem with making big sweeping changes
• How to make small tweaks and get to the root cause of the problem

I hope this episode gets your wheels turning on how you can bring more nuance into your business.

And if you are ready to work with us and turn your services into a program, we would love to have you! You can get all the details about our Yay for 100K program at courtneychaal.com/apply.