Do you ever feel like it’s easier to help other people with their problems than it is to help yourself?
I often meet branding experts who struggle with branding their own businesses, financial coaches who need help saving, and business coaches who can’t seem to follow the same advice they give their clients.
These people aren’t hypocrites or frauds — they’re normal people who suffer from a case of “can’t see the forest through the trees” syndrome.
Other people’s problems often seem so clear to us because we’re not caught up in the drama and we don’t have an overwhelming amount of detail topped with a heavy scoop of emotional baggage.
The inability to “see the forest through the trees” is totally apparent when it comes to sales pages!
It’s so easy for most of us to critique other people’s pages.
“That’s too salesy” or “That’s not the right language”.
When you read someone else’s sales page it’s easy to see what’s missing, vague, or off base.
But when you write your own sales page for a product or service that you created out of thin air, it’s incredibly difficult to put yourself in your readers’ shoes.
In fact, most people have 5 BIG blind spots when they write their own sales pages.
Click “play” below to find out what the 5 biggest sales page blind spots are:
Don’t let these totally obvious sales page blind spots stand in your way. Tweet out the mistake that you’re going to stop doing today!
- Too General of a Target Market – The only way to make people think, “OMG she is totally talking to ME” is by doing just that: only speak to one person. The more specific you get with your target market, the better. In fact, here’s your tweetable for this tip:
- Too Vague of Results – You should not create a product or service until you know the specific result that you’re trying to achieve for people. WAY too many entrepreneurs are trying to fit their skills into an offer rather than trying to solve a specific problem.
- Too “Kitchen Sink” of an Offer – I am so guilty of this one! I LOVE to add more, more, more to my offers. The problem? The more you add, the more confusing your offer is and the less likely someone is to buy. If this is your problem, here’s your tip:
- Too Unclear Headlines – Sales pages should have about 10-15 distinct sections each with their own compelling headline. But you can’t get away with blah headlines! If I scan the sales page and ONLY read the headlines, I should still get what’s included in the offer.
Need help with this one? Grab my catchy sales page headline cheat sheet.
- Too Confusing of a CTA – The entire purpose of your sales page is to get people to take this action! If your call to action isn’t the most clear thing in the world, your conversion rates are suffering for it.
On your sales page, give people only ONE action to take. #salestips http://ow.ly/VnDFH via @CourtRJ 
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Writing your own sales copy doesn't have to be painful.
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