If you’re tired of chasing leads and hoping your content magically converts, it’s time to build a client booking machine. This blog post (and podcast episode) walks you through a 3-part system that helps service providers like you consistently book dream clients—without the hustle, burnout, or awkward sales tactics.

Ready to build a system that gets you fully booked in just 90 days? Let’s dive in.

But if you are the visual type and want the full shebang (plus the special offer to enroll in Yay for Clients, my 90-day sprint for service providers), head over to check out the masterclass here.

The Goal: $50K–$100K from Your Services (Without Overworking or Undercharging)

Most creatives and service providers I work with are doing all the things—posting on social, tweaking their websites, writing custom proposals—and still not seeing consistent client bookings.

You’ve probably:

• Said yes to a “meh” client because you needed the cash

• Gotten ghosted after spending hours on a custom proposal

• Heard “I love what you do but I can’t afford it” more times than you can count

Here’s the truth: you don’t have to undercharge, customize everything, or wait for referrals to build a sustainable client pipeline.

The Client Booking Machine: A 3-Part System for Service-Based Businesses

To make a full-time income ($50K–$100K+) from your services, you need a system that brings in the right clients consistently. Not hustle. Not more free content. A system.

Here’s what that looks like:

1. Your Signature Service

A signature service is a clearly defined offer that solves one specific problem for one specific type of client. It’s what you become known for—and it becomes the anchor of your business.

But before you build your signature service, you need to validate the idea. That’s where the Mini Service Method comes in:

• Free Mini Service: A 30-minute call designed to attract ideal clients and gather real-world language and research. (This is not a “discovery call.”)

• Paid Mini Service: A low-ticket, high-value offer that gives clients a quick win and shows them what it’s like to work with you.

• Signature Service: The premium package clients naturally want after working with you on your mini offers.

This method doesn’t just build confidence—it builds momentum and sales.

2. Lazy Sales System

Contrary to what the hustle-hard crowd will tell you, you don’t need to “get on 100 sales calls” or “launch every month” to make money. A Lazy Sales System is an evergreen, rinse-and-repeat process that turns leads into clients with less work.

This includes:

• A client journey that moves people from lurker → mini service → signature offer

• Systems to reduce customization and save your time

• Messaging that does the heavy lifting before you get on a call

Think: scalable, simple, and still high-touch.

3. Your Client Magnet

This is your visibility engine—the thing that attracts new people into your world.

You don’t need to be on every platform. You need one great “magnet” that works for your personality and business model.

Some options:

• A juicy freebie that leads to your mini service

• A live challenge (like the Booked in Five Days Challenge)

• Strategic DMs that lead to conversations (yes, really—DMs work!)

The magic happens when this magnet feeds into your Lazy Sales System and signature service—automatically.

Why the Old Advice Doesn’t Work Anymore

You’ve probably been told:

• “You have to write custom proposals for every client”

• “Start with low prices to build your portfolio”

• “Be super active on social media every day”

Hard pass. That advice leads to burnout, inconsistent income, and resentment. Instead, build a business based on:

• Boundaries (aka a signature service)

• Proof (paid mini offers)

• Ease (a system that runs even when you’re not glued to your phone)

What Happens When You Set Up This System?

You stop winging it. You start booking clients on purpose. Your services feel more aligned. And—best of all—you get paid well for your magic.

No more spinning your wheels.

No more discounting your rates.

No more wondering “Why isn’t this working?”

Ready to Build Your Booking Machine?

Here’s what to do next:

1. Watch the Full Masterclass

Go to courtneychaal.com/masterclass for the complete training (plus the visual walkthrough and special offer to join Yay for Clients).

2. Join the Yay for Clients 90-Day Sprint

Inside this program, I’ll walk you through building your full Client Booking Machine—with templates, coaching, and tough love included. Click here to learn more

3. Try the Free Mini Service Challenge

The Booked in Five Days Challenge is the perfect way to test the waters and book clients this week. Join the challenge

4. DM Me on Instagram

Seriously. Let’s talk. I want to hear what resonated for you in this episode. I’m @courtneychaal and yes, I answer my DMs.